3 Ways to Build a Strong Brand Online

3 Ways to Build a Strong Brand Online

Many business owners focus on building their company instead of building their brand. Unfortunately, two-thirds of small businesses will fail within 10 years. Developing solutions will soon outperform today’s products and services because the world is rapidly...
3 Ways to Sell with Emotion

3 Ways to Sell with Emotion

Every day we are surrounded by emotions: the good, the bad and all in-between. In this emotional bubble, we seek to satisfy and feel the most basic human emotion of happiness.  According to Abraham Maslow, the road to happiness and fulfillment comes before a...
How to Be an Effective LGBTQ Ally in Business

How to Be an Effective LGBTQ Ally in Business

An LGBTQ (Lesbian, Gay, Bisexual, Transgender, Queer) ally is more than just accepting the idea that love is love.  An effective LGBTQ ally is someone who actively listens and provides a safe space for the LGBTQ community. They use their own voice to speak up...
How to Beat Instagram’s Everchanging Algorithm

How to Beat Instagram’s Everchanging Algorithm

With all the unexpected changes these past years, is your business prepared to take on more? Instagram has changed its algorithm yet again, rallying up chaos and complaints from small business profiles all over the world. The new Instagram algorithm has been...