9 Brand Pillars: A Guide to Digital Marketing

9 Brand Pillars: A Guide to Digital Marketing

Our brand pillars are how we set ourselves apart from similar competitors. J Squared Communications was founded on matching businesses with necessary resources and providing goal-oriented solutions. Our core values are at the heart of who we are and why we succeed. As...
3 Ways to Build a Strong Brand Online

3 Ways to Build a Strong Brand Online

Many business owners focus on building their company instead of building their brand. Unfortunately, two-thirds of small businesses will fail within 10 years. Developing solutions will soon outperform today’s products and services because the world is rapidly...
3 Ways to Sell with Emotion

3 Ways to Sell with Emotion

Every day we are surrounded by emotions: the good, the bad and all in-between. In this emotional bubble, we seek to satisfy and feel the most basic human emotion of happiness.  According to Abraham Maslow, the road to happiness and fulfillment comes before a...
How to Be an Effective LGBTQ Ally in Business

How to Be an Effective LGBTQ Ally in Business

An LGBTQ (Lesbian, Gay, Bisexual, Transgender, Queer) ally is more than just accepting the idea that love is love.  An effective LGBTQ ally is someone who actively listens and provides a safe space for the LGBTQ community. They use their own voice to speak up...